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Store Policy

We support Mermaids UK charity

For each of the patch bookmark that we sell, £1 will be donated to Mermaids Uk Charity.

We believe that representation and visibility is important, so we made our bookmarks to reflect this. But support and community is vital and something we cannot be of much use for, so instead we decided to donate some of our proceeds to Mermaids. As an organisation we believe their work reflects the values of support and inclusion and want to do what we can to make sure the charity receives the funds they need to keep doing what they are doing.

Below is a summary of who Mermaids are and what they do. You can also visit their website here.

About Mermaids 

Mermaids has been supporting trans and gender-diverse children, young people, and their families since 1995.
Back at the start, we were a small group of concerned parents sitting around the kitchen table, coming together to share experiences, find answers and look for ways to keep our children safe and happy.

Today, Mermaids has evolved into one of the UK’s leading LGBTQ+ charities, empowering thousands of people with its secure online communities, local community groups, helpline services, web resources, events and residential weekends.

We also seek to educate and inform wider society on gender identity by helping professionals accommodate and reassure gender-variant young people.

Over the years, we’ve seen many changes in the language and understanding surrounding gender issues but one thing remains the same: transgender children deserve the freedom and confidence to explore their gender identity wherever their journey takes them, free from fear, isolation and discrimination.

Our work
Mermaids supports gender-diverse children and young people until their 20th birthday, as well as their families and professionals involved in their care.

Transgender and gender-variant children and teens need support and understanding, as well as the freedom to explore their gender identity. Whatever the outcome, Mermaids is committed to helping families navigate the challenges they may face.

Our support…

  • Reduces isolation and loneliness for gender-variant and transgender children, young people and their families.

  • Provides families and young people with the tools they need to negotiate education and health services.

  • Helps young people to cope better with mental and emotional distress, and equips their parents with what they need to offer individual support.

  • Improves the self-esteem and social skills of children and young people.

  • Improves awareness, understanding and practices of teachers, GP’s, CAMHS, Social Services and other professionals.

To read more about this incredible charity and find out how you can support them, head over to

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